Clothing product is clothing enterprises to provide consumers with service object. Clothing products research, the purpose of this enterprise is to understand the consumer the product quality, performance, design, packaging, service, etc.
Clothing product investigation mainly includes clothing production capacity, clothing entity, clothing packaging, clothing, clothing fashion trend, clothing brand life cycle, and so on. Clothing products survey is to understand the competitors” products, also want to understand consumer market situation, through the investigation and analysis, compare the pros and cons of each point.
(1) clothing production capacity
Clothing production capacity, mainly to understand the sources of the raw materials, garment enterprises of technology and equipment level, fund, personnel quality, and so on and so forth.
(2) clothing entity
Clothing entity survey are various performance of clothing products itself how well the survey. Clothing, there is a special product of the entity, mainly about clothing style, type, color and color collocation, fabric, lining, and between the quality of the material in the situation, production technology, product specifications and practical performance, etc.
(3) packing garments
As people consumption idea change and the increasing competition in clothing market, clothing products packaging is toward adornment, costliness, and three-dimensional direction. To understand this survey mainly sales packaging, industrial packaging, transport packaging, special packaging and product packaging of supplementary investigation, such as trademarks, labels on the packaging, etc.china sourcing agent